With a feel for people, cultural intuition and solutions made to
measure. For Swiss and German companies expanding into the
Arab world, Asia or the Americas – and building the kind of trust
that lasts.
I also work with Asian companies that are entering the European market
and want to build lasting business relationships here.
Many companies have a strong product, a solid team and years of trade-fair experience in Europe.
So they book a big stand abroad, spend heavily – and expect business to work the way it does at home.
That is exactly where it goes wrong
01
Impatience
No order after the first visit, none after the second. Give up now and you lose the market. Wherever business is personal, trust takes time.
02
Imposing your own system
Copy the Swiss or German way of doing business one-to-one and you signal a lack of respect – even if that’s the last thing you intend.
03
Silence, not rejection
Nobody tells you what went wrong. Emails go unanswered, the contact quietly fades – and that door stays closed for good.
Swiss and German companies often don’t even
notice a cultural misstep. Their counterpart
notices immediately.
CEOs, managing directors and owners who make
long-term calls – and know that an outside
perspective can achieve more than the tenth
internal meeting.
Want to do good business abroad, fast? Then bring time and patience. It sounds like a
contradiction – but it’s the quickest route there is
01
UNDERSTAND
How do people in your target market do business? How do they decide, who has a say, and what matters to them?
02
RESPECT
Meet the market, its people and its customs with genuine appreciation – as equals
03
BUILD TRUST
04
ADAPT
Shape your approach around the market – instead of forcing your own system onto it like everyone else.
I prepare you and your team for the culture of your target market,
accompany you to international trade fairs and meetings on the
ground – and stay involved until the new business relationship is in
place.
[PLACEHOLDER – 2 to 3 sentences on the role as International
Business Partner for a set period: situation, responsibility, duration.
Copy to follow from the upcoming transcript.]
LEARN MORE →
First conversation
30 minutes, free of charge. I listen, ask the right questions and tell you honestly whether I can help.
Understanding
What do you sell, who are your people, and where are you headed? What are your experiences, goals, and time frames?
Accompanying
Not from the sidelines: I’m there at the fair and in the meeting – the link that both sides understand.
Following through
After the assignment I stay in touch, gather feedback from your new partner and fine-tune where needed.
ALL STORIES →
The day before the fair, half the equipment is missing. My distributor just laughs. I flip a switch in my head – and we have one of the most successful shows ever.
The card terminal stops working. In Europe, the deal would be off. In Dubai, customers fetch thousands of euros from the bank – and seal it with a handshake.
My first big fair. Visitors from South America, I answer in Spanish – and suddenly price no longer matters. The moment that changed everything.
“René is simply said an extraordinarily gifted person with empathy beyond normal, truly inspirational, direct & true and unbeatable sales skills. Having him as a Sales Manager or Coach is a winner!”
F. E. · CONSUL GENERAL
“René’s trade-fair concept brought us 30% more course bookings. Now we have a ready-made plan that makes our trade-fair appearances far easier to organise.”
PATRICK ZÜRCHER · BAUMKLETTERN SCHWEIZ
(translated from German)
Let’s talk about where you want to go.
In a free first conversation, I will listen, get a clear picture of your situation and tell you openly whether – and how – I can move you forward. 30 minutes, by phone or video call
